Movers & Shakers: Higher Education

It may be summer vacation, but higher education professionals are still making headlines. From power struggles to bullying of teachers, there is no shortage of news about our country’s schools. (In case you missed it, last week we profiled mom bloggers in the news.) This week, we look at the professors, writers, and administrators who shape the higher education system.

Professors

Erik Qualman - Qualman, a social media consultant known for his Socialnomics book, is also a professor at Hult International Business School. Qualman was mentioned in this story about viral videos. The story touts Qualman’s Social Media Revolution web series as a strongly educational video, on the same plane as TED talks.

Mark Schaefer – Schaefer’s accomplishments include writing two books, being named to Forbes “Power 50″ social media influencers, as well as being an adjunct professor at Rutgers University. Schaefer recently wrote a piece for Influencer Marketing Review about social influence. He claims that at a conference he was introduced with his Klout score and number of Twitter followers, but with no mention that he had two graduate degrees or taught at a university. Have we reached a turning point in what identifies us, whether that be education or follower count? Read Mark’s opinion to see what he thinks.

Sree Sreenivasan - Sree is a professor & Dean of Student Affairs at Columbia Journalism School. He’s also a social media blogger on CNET News where he wrote recently about how to keep kids safe online. He’s frequently on top lists of people to follow including AdAge’s 25 media people on Twitter. He also uses his influence to help non-profits, which we love.

Administrators

Renu Khator – The President of the University of Houston is noted as being one of the only university presidents on Twitter. She recently made headlines when she publicly announced that she wouldn’t be taking on the role of President of Purdue University, though she was believed to be the front runner for the position.

Feniosky Peña-Mora – Up until recently, Peña-Mora was serving as the Dean of Columbia University’s school of engineering. Faculty resistance and public criticism ultimately caused Peña-Mora to step down. In a similar story, Alejandro Zaera was recently named the Dean of Architecture at Princeton, despite public outcry from a majority of graduate students in the school’s programs. Each story demonstrates how different universities respond to criticism from within their respective communities.

Journalists

Jenna Johnson - Working for the Washington Post, Johnson is a respected education writer. A recent piece (also written by Anita KumarDaniel de Vise, and Paul Schwartzman) provides extensive coverage over the President of University of Virginia being ousted and reinstated over the course of 18 days. Playing out like a hollywood movie about corporate loyalties and power struggles, this piece alone is reason enough to follow the headlines that Johnson writes.

Christine Armario - A reporter for the Associated Press, Armario covers the U.S. Department of Education. She also writes about trends in education; after the infamous video about the bullied bus monitor, Armario wrote a piece about the rising issue of students bullying teachers and administrators.

What other higher education professionals shape the news?

Movers & Shakers: Mom Bloggers

All hail the mom blogger! There’s no denying the power that these journalistic women have. As seen in this infographic (originally published in Mashable), mom bloggers are more likely to volunteer, have a higher household income, and are more likely to have a college degree than non-blogging moms. In total, about 3.9 million moms in the United States would refer to themselves as bloggers. We picked some of our favorite mom bloggers to give you a sense of when and why these mighty moms make the news:

Jenny Lawson – Also known as The Bloggess, Jenny recently published her “mostly true memoir,” Let’s Pretend This Never Happened. A couple months after its release, the book is still a hot seller, and appears on Top 10 best-seller lists frequently.

Leah Segedie – The creator of Mamavation (and owner of Bookieboo) was put in a “face off” against fellow mom blogger Audrey McClelland about the topic of putting your child on a diet. Which mom do you agree with?

Jessica Gottlieb – Never afraid to speak up, Jessica’s opinion appeared alongside the “Cool Whip Controversy” that set the blogosphere ablaze. Mom bloggers can find themselves in the firing line of criticism, and Jessica’s point is a good wake up call for all aspiring big time bloggers.

Kristen Howerton – Kristen not only writes her own blog, Rage Against the Minivan, but she also contributes to Huffington Post. (Remember how Newsle can help you follow journalists too?) Kristen recently wrote a piece about celebrities adopting african american babies and the reasoning behind it. (For lighter reading, check out her review of Disney Pixar’s “Brave” from a parental point of view.)

Catherine Connors - Catherine is a dual force to be reckoned with in the blogging world. She not only runs the blog Her Bad Mother, but she works for Babble, a popular blogging network. Take a look at her opinion on the question every mom has: “Can a mom have it all?

Who are your favorite newsworthy moms?

Using Newsle to Track Your Brand

News travels quickly these days, and public opinion about a company can change in a matter of seconds. That being said, it can be difficult to keep track of what people are saying about your company, your competitors, and your industry in general. Newsle simplifies this process by allowing you to track the journalists that are relevant to your brand.

For example, let’s say you’re the PR Manager of a startup building a mobile payments system. Here’s what you can do with Newsle:

See What People Are Saying About Your Brand

Having a grasp on how the market feels about your company is critical to managing a successful PR campaign. And sometimes, Google Alerts doesn’t offer enough insight. If you happen to work for LevelUp, a service originally created by SCVNGR that recently pivoted to be a loyalty/payment app, then the last sentence in this story in GigaOM might clue you in to where you stand. After announcing LevelUp’s newest funding and explaining what the company does, the author concludes by saying that LevelUp’s service might be “confusing for now, seeing so many options in the market.” From a strategic standpoint, the PR Manager can find a way to carve a more identifiable niche. As a follow up, he or she could subscribe to all stories written by the author, Ryan Kim, to see if he ever changes his mind. (On a side note, Kim writes many stories about mobile applications, so he’s a good person to follow for anyone interested in that field.)

Keep an Eye on Your Competitors

In the mobile payments sector, Jack Dorsey currently reigns supreme. Any PR Manager would be wise to know what Dorsey is cooking up at his company, Square. Over the past few weeks, Square has been investing more in the Android operating system, adding as many as one Android engineer every week. Chances are if you’re competing against Jack, knowing what they are investing in will help you communicate with your stakeholders.

Stay Up to Date on Industry Trends

If you work for a mobile payments company, you probably already had a good idea about Square’s overall strategy. But you might occasionally miss a story about other external factors in your industry. For example, Congress has been debating over which federal agency should have authority over mobile payments and their policies regarding security of data.

In another trend, companies who previously weren’t too involved in technology are getting their hands dirty with mobile payments. I personally love the Starbucks app, and apparently so do many of their customers. As of April of this year, over 45 million payments had been made using Starbucks’ platform. The coffee giant was recently joined by Burger King, who just this month began testing a mobile payment application in 50 of their stores. So perhaps mobile payment developers should fear a hamburger joint and a coffee shop more than the tech company started by the former CEO of Twitter.

These tactics apply to more than just mobile payment companies, though. Any industry professional can benefit from Newsle alerts, whether you work for a video game developer (so you could follow Larry Frum, who writes about gaming for CNN Tech) or an online retailer (you might want to follow Tony Hsieh, CEO of Zappos.)

How to Use Newsle During Your Job Hunt

Calling all recent grads, career changers, and job hunters! Newsle isn’t only a great tool for tracking your friends or favorite celebrities in the news, it’s also a resource you can use while searching for a job. In this competitive economy, job seekers can really benefit from new ways to stand out from the crowd. Below are three ways you can use Newsle to advance your job hunt.

Show off your Expertise

It can be really helpful to prove that you’re knowledgeable about a particular industry before applying for a job. And it’s always better to show, not tell. If you take a look at my Newsle profile, you’ll see that I was quoted in a story on Mashable about the restaurant chain Chipotle Mexican Grill and their social media presence, as well as in two stories for CNN Tech. Being quoted in a popular website can add credibility to your application, but it can be difficult to keep track of all those links. Newsle takes the work out of it and displays any time you’re mentioned in the news, so all your wonderful, knowledgeable quotes will be in one place!

Display Writing Clips

Now that Newsle allows you to follow your favorite journalists, it’s easier than ever to provide writing clips to prospective employer. If you’re applying to be a Reporter, Community Manager, or any other position that requires good writing skills (which is a lot, these days) you’ll probably be asked for clips of your best work. Instead of providing individual links to each story, you can simply give the hiring manager your Newsle profile. Newsle combs the web for anything that you’ve written for any online publication, but in case we’ve missed anything, you can add a story to your page by clicking “submit article” on your profile. For an example of what the finished product looks like for a writer, take a look at my personal favorite journalist, Brian Stelter of the New York Times.

Research, Research, Research

During the interview process, it helps to have an arsenal of knowledge. Before your first interview, you should do research on the company as well as people in your prospective department. Newsle makes this incredibly easy. Let’s say, for example, that you’re applying for a job at Facebook. Your first step should be following Mark Zuckerberg. That way, you’ll get specific news about him, but you’ll also get a decent amount of news about the company in general.

Next, follow the top people in the department that you’re applying for. If you’re applying for an operational job, it’d be a good idea to follow Sheryl Sandberg, Facebook’s COO. Finally, see if the people who will be directly interviewing you have made any headlines by looking them up as well.

This research will pay off during your interviews. You might be asked a question that relates to one of the company’s executives, and you’ll be well prepared. Or, you can find a way to slip in a mention about a story that recently made the news. Either way, your interviewer will be impressed that you are up to date on the latest headlines.

So next time you apply for a job, make sure the company knows that you are newsworthy!

How to Follow Your Favorite Celebrities on Newsle

Following celebrities is addicting, whether that be on Twitter, Facebook, or just on MTV. Yet, sometimes those same celebrities share things that are largely irrelevant to their fans.

As a popular example, Kanye West once sent a successive flurry of tweets as he drove through New York City bashing the fashion choices he saw. He insulted people on the street wearing “off-brand workout sneakers,” “khaki cargo shorts,” and “hoodies with sport coats.” Now for some, this is entertainment. For others, this is noise. What’s the average fan supposed to do who just wants to read Kanye West news without all the chatter? Where can you get information about album releases from your favorite singers, announcements from your politicians of choice, and movie reviews about your hollywood crush without scrolling through endless amounts of tweets, blog posts, or other content? And where can you get this all in one place?

Enter Newsle.

Newsle alerts you when the people you care about make the news, whether that’s your best friend, your co-worker, your favorite journalist, or even Kanye West.

To find celebrities to follow, click on “Top People” underneath the top black bar in your Newsle account. This will display people in the news right now, including athletes, politicians, musicians, and more. Then, choose from the category of people you want to select from, and find people that interest you. For example, today’s selection of actors in the news includes Robert Pattinson, Angelina Jolie, John Travolta, and others. (Or, if you want to follow one person in specific, simply search for their name in the “search people” bar up top. So if you are a huge Ellen Degeneres fan, you can find her profile directly.)

Newsle Public Figures

Once you’ve followed the celebrities of your choice, they will start appearing in the “public figures” section of the display feed marked “my people” (as seen in the image above.) Personally, I enjoy flipping back and forth between my Facebook Friends feed and my Public Figures feed so that I can see what my classmates are up to, and then I can see what headlines Hillary Clinton, Tina Fey, and Dennis Crowley have made.

Setup alerts for your favorite celebrities today, and you’ll never miss another headline again!

What celebrities will you follow? 

Who Are Your Most Famous Friends?

There are so many news sources on the internet, and so many social networks people use to share stories. With all of this chatter, it can be hard to find the most headline-worthy stories about the people you care about the most. Newsle filters through the noise for you and not only shares those stories but also provides a rank for each of your LinkedIn connections and Facebook friends based on their presence in the news.

Newsle Most Famous FriendsIf you are logged in to your Newsle account, you’ll see a widget in the sidebar featuring your eight most famous friends. (If you don’t see the widget, switch to Feed View in the lower left corner and you should see it) Clicking on one of these friends will pull up their complete Newsle profile, showing their bio, recent tweets mentioning him/her, and the most recent stories about that person. Notice anything missing? You can submit a story about that person by clicking “submit article” in the middle of the screen, as shown in the image below.

Newsle Submit a Story

Newsle Rank is a measurement of how prominent you are in the news. It is calculated based on:

  • How often you’re in the news
  • How prominent the news sources that cover you are
  • How much the coverage is about you specifically
  • How many different news sources cover you

Want to know how your friends measure up? Here is the current Newsle Rank of a few well known people:

To find out who YOUR most famous friends are, log in to your Newsle account (or sign-up here if you don’t have one) and see who claims the top spot.

Now You Can Follow Journalists with Newsle

In our effort to find every mention of your friend in the news, we would sometimes include articles your friend wrote in your feed. For those of you who have a lot of journalist friends, those stories could start to take over your Newsle feed. Not ideal. On the other hand, you told us you actually liked knowing when your friends wrote articles, as long as they weren’t cluttering your feed. Today, we’re excited to announce a new feature for following journalists on Newsle!

In short:

  1. Stories written by your friends will no longer be included in your main feed (or emails) by default. We’ll be adding settings soon so you can control this as you’d like. 
  2. You now choose to follow journalists and you’ll see all the stories they write in your Journalist feed. 
Newsle for Journalists
We’re really excited because we believe this is a better way to follow journalists you care about. We filter out the noise of updates on social networks, to show you what they’re actually writing. You might use this feature to:
  • Follow your journalist friends and connections. Now you’ll actually be able to comment on their recent story the next time they bring it up.
  • Follow just the journalists and niches you care about. You may not like everything a publication writes, but you do love hearing from certain writers. We can help filter the news down to what you actually want to read.
  • Follow journalists who might write about you. If you’re looking to get coverage for your startup, business or anything else it’s incredibly useful to know what a journalist is writing about. Following all the journalists in your niche on Newsle is the perfect way to do that.

We’ve created a handy list of Tech Journalists for you to check out, so you can start following awesome journalists right away. We’d love to hear what you think of our new feature!